About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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Claudia Vannini

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Astrological Footprint Horoscopes

Alica Smith

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Juhi Tailor

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Juhi is a beauty, culture and fashion enthusiast who has an eye for trend and a passion for travel. She is completing her Fashion Technology BA at the University of Leeds, so appreciates the calmness of the North, but is a Londoner at heart. As someone who loves to capture the world around her through a lens, you'll never find her without a camera in hand.

Chloé Henry

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Karran Rajani

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Karran covers all things men's for Style Cartel. Karran is a keen traveller and loves to explore new cities and cultures, but London will always be his home. Can be found most weekends either in a bar drinking cocktails or on the dance-floor at Fabric.

Tillie Eze

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Tillie is a writer, meditation teacher, and creator of Moon Me - a series of retreats on self-discovery and healing through specific modalities. Originally from Houston, Texas, her pride for H-Town runs deeper than she'll admit, but it was living in France where she experienced what home and love, together, cultivated. She has a degree in French and Visual Arts from Chatham College for Women (they have since gone co-ed...womp, womp!), can be found recharging in the sunniest part of any room, and has an insatiable knack for brainstorming and organizing people's lives. Her days are now split under the Balearic and West Coast sun.

Isla Diaz

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Isobel Coughlan

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Isobel is a fashion and travel enthusiast, with a particular love for historical fashion. She is completing her Fashion Design BA at Arts University Bournemouth, however resides just outside of London when not studying.

Danni Bourne

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Danni is a Sneakerhead & Stylist from Birmingham, UK. She's worked in the Fashion Industry for around 10 years, and has a huge passion for all things sneakers & streetwear.

Jennifer Potts

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Jennifer is the current Beauty Content Creator for Style Cartel, with an avidly ambitious vision to be surrounded by all things fashion and beauty. Jennifer, when not at her 9-5 job, can be found refining her fashion and beauty degree, culinary skills, and being a nature enthusiast with her beloved cat, Mia.

Macarena Morilla Dominguez

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Macarena is a native Spanish translator and fashion editor who is based in Liverpool, UK. She defines herself as a feminist globetrotter with an eye for fashion-forward trends. Macarena always chooses a suit over a dress and a pair of sneakers over a pair of heels.

Charlotte Smith

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Charlotte is an urban New Yorker who's second home is Paris. Splitting her time between London. She has also lived in Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School Parsons School of Design. She calls herself the dyslexic writer living between London & Paris.

Eman B Fendi

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Fashion Stylist

Gosia Krajewski

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Senior Fashion & Beauty Editor

Mee Jong

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Fashion Contributor

Amira Arasteh

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Amira is a Londoner but could feel at home in most cities as long as there's good pizza nearby. A Converse-and-dress kind of girl - she can't work cobbles, the underground and heels - she loves the culture in London and exploring other cultures in her travels. A love for the written word, she can pretty much chat at length about any topic that interests her (pizza, Balmain, highlighter...) and loves the idea that the best stories are found in the pages of your passport.

Marni Rose McFall

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Marni Rose is a fashion enthusiast, obsessive reader and a proud feminist. She is currently completing her MA Hons at the University of Edinburgh, where she is based.

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