I am craving to get back to normal. What I really miss is going to the hair salon. One of the lasts salon reviews I did was Clo&Flo the last salon I visited before lockdown in London. We talked hair on the go while I also got my nails done.
About the Chloe & Florence Brand
We jointly run clo&flo operation in both South Kensington and Borough. Flo is a professional hairstylist, and Clo is a Pilates and Fitness expert. Born into a family of hairdressing, with parents that owned several salons throughout their youth, they saw first hand what it took to run a successful business. They quickly realised that to feel and perform at your best, you need to take care of yourself from the inside, out. So they’ve teamed up their skills to offer this in one destination.
Clo&Flo London Hair on the Go
Why health and beauty?
Because, why not! We’ve understood from a young age the power of beautiful hair and how important it is to be healthy both physically and mentally and it just so happens that we both fell into careers that meant we could marry the two together. During some of the most challenging of times, our health and mental state are what has enabled us to power through. We’ve been taught that adopting a healthy work-life balance is key to success, and we have always done our best to live by that.
What are you grateful for?
Our husbands, family, friends and all of the people that work for us.
What is your signature service?
We do a lot of colours, especially balayage but we are also renowned for our wavy blowdries.
Why does everyone women need a power hour in their lives?
Because it’s hard to beat a good blowdry and nails in just one hour! We realise that self-care is essential to maintain a healthy relationship with yourself as it produces positive feelings and boosts your confidence and self-esteem. With the busy lives that we all lead it’s difficult sometimes to find the time to self-care, so we developed the power hour for active individuals who struggle to find the time to do both. And for an additional 30 mins, you can have a focused Pilates session leaving you feeling both refreshed from the inside out!
What treatment can’t you live without?
L’Oreal Smartbond – it’s been an absolute game-changer for us in the market. It helps strengthen your hair during and after a colour service and prevents any further damage. It can also be used as a standalone treatment – it targets weaker parts of your hair bonds, improving the overall finish and condition.
What are the challenges of working with someone in your family?
We’re so fortunate that we don’t often face challenges with each other. We both have very clearly defined roles within the business, which helps.
What are the joys of working with someone in your family?
Having each other’s support – I don’t know how business owners go at it alone, and we don’t know how we’d survive without one another! We also trust each other explicitly and have the same end goal in mind, which makes working with one another easy.
What do you love to hate about social media?
There’s no denying that the power and reach that social media has is next to none; however, you come to realise that there is a dark side to its capabilities if misused. Social media enables you to interact but not necessarily connect in the right way.
It’s been an excellent tool for our business and has provided us with a marketing platform. It’s a place that we can showcase our work and communicate our brand to our audience effectively, and we have always done our best to do it with honesty. We make a point not to add filters to our images, so the original tones and colours aren’t skewed.
Who inspires you?
The people that work for us. We are surrounded by so much talent.
What are the latest hair trends you see?
Shorter, textured hair cuts & messy buns
What advice do you give female entrepreneurs?
The advice for many entrepreneurs is to be prepared to work really long hours, love what you do and have a reliable support system in place. Our day starts at 9am, and we don’t often get home before 8pm. It’s also tough to switch off when you have your own business, and we also work Saturday’s so finding the time to self-care outside of work is significant so be sure to find the time and to factor this into your workweek whether it be an hour a day or 1 day a week. Taking simple measures such as eating well and hydrating throughout the day make you a long way.
What are your favourite sweet treats?
We often favour savoury over sweet – we love good seafood pasta!
What are your favourite places to visit?
We are half Corsican – the island holds a special place in our heart, and we often travel there in the summer to retreat and have some downtime with our family and friends. It’s so untouched still and so beautiful. It’s the perfect place to relax and eat well.
Who would you like to collaborate with?
Sustainable, like-minded brands.
Thank you for my hair and nails ladies. The salon is so tranquil and fun. When we can go back, I cannot wait to sit on the swing and enjoy the atmosphere.
Clo&Flo 55 Old Brompton Rd • Kensington • London • SW7 3JS