The fashion industry is one of the most competitive markets in the world. Many aspiring fashion designers may feel discouraged by the fact that the fashion industry is known for being notoriously difficult to break into. Whilst this statement does indeed hold a lot of truth to it, it doesn’t mean that it is impossible to carve out a successful career in fashion. In today’s article, we look at 5 incredibly important factors that when taken in stride, will help any budding fashion entrepreneur break into the market. Read on to find out more!
Marketing Is Key
Regardless of what industry you’re in, marketing always plays a role in the success of one’s business or career. This rings especially true when it comes to the fashion industry, where first impressions count more than they would in other fields of work. A strong brand is key in the fashion industry and serves as a stand-in version of you that lets people know who you are when you're not present. In order to market your skills, it is important that you have a spectacular portfolio, logo (If you need help with creating logos and signs, we highly recommend speaking with a laser cutting expert), business cards, website and social media presence.
Find Your Niche
Like any other business, finding your niche and target audience is key. Who are you looking to sell your clothing to? Is there any particular style of clothing and design that you specialise in? Thankfully for you, everyone needs clothes. This makes it incredibly easy for a budding fashion entrepreneur to truly pick a niche that speaks to them. Whether you’re looking to produce clothing for children, business people or even the fashion runway, finding your target audience and building your business around consumer needs and wants is key.
Get Your Credentials
Now, this step may not apply to a few people, but getting your fashion credentials in the form of a degree, diploma or some sort of formal training is a great way to propel your business into a success. Whilst this is not a necessity, having credentials to back up your talents is a fantastic way of standing out of the crowd. There are a multitude of college courses and degrees catered to fashion students, most of which will cover basics such as the history of fashion, textiles, figure drawing, and pattern making. Equipping yourself with these skills is a great way of getting a foot in the door of the competitive fashion industry. Better fashionably late than never!
Harness The Power Of Social Media
Thankful for you, you live in a modern age where social media can truly transform your career. Back in the day, designers had to rely on word of mouth or expensive ads in order to get their work notices. Thankfully, in 2020, social media is king and offers aspiring fashion designers an efficient way to market their products to a wide pool of people. Most importantly, using social media to market is free (although sponsored advertising is also an option), which is very important for someone who is just starting their own business. Setting up a great website, social media presence and networking with other designers, models or even potential customers and influencers is one of the best ways to ensure your work is seen by the masses.
Learn About Business
When it comes to succeeding as a fashion designer, understanding the ins and out of business is truly something that will help propel your career. Aside from incredible amounts of talent and creativity that you already possess, you will also need business acumen to ensure you can keep your business running. It is important that you familiarise yourself with matters concerning finance, sales, and marketing. Whilst you can hire someone to handle these things, it is equally important that you too get a basic understanding of it in order to ensure that you are in charge of your business and aware of everything that is going on.
Fashion, much like everything else in life, comes and goes in seasons. This is why it is so important that fashion designers constantly keep up with trends. You can easily do this by keeping up with industry journals, magazines and online publications. The thing about fashion is that even within particular niches, it constantly changes. Ensuring that you are on top of your game is critical to your success as a fashion designer.
In order to succeed as a fashion designer in 2020, it is important that individuals create a strong brand identity, fully immerse themselves in marketing their products and services and find the niche that truly works for them. We wish you all the best in your fashion endeavours - you’re going to kill it!