Jennifer Lopez, Actress, Singer, all round superstar.. has announced after weeks of hints on social media, that she’s launching her own beauty brand, JLo Beauty.


In true JLO style, a selfie with the famous ‘golden hour’ glow cascading over JLo was captioned ‘Sunset glow… #JLoBeauty coming soon. The superstar wear a glam look comprising of bronzed eyes, flushed cheeks and a gloss, giving ultra-holiday vibes.

via. @jlo Instagram

Much like other A-Listers launching beauty brands in recent years, Rihanna, Selena Gomez, AliciaKeys, Lopez announced her venture into beauty with little detail, only now have we got the scoop on what’s to come.

Not a stranger to the beauty industry with an already successful fragrance empire worth an estimated $2 billion in 2019, makeup collaborations with Inglot, and hair extensions, JLO posted teaser videos on her social media in recent months about a project she was working on, looking glowy and gorgeous. The trademark for ‘JLo Beauty’ was filed in December 2019 and lists a number of categories of beauty including moisturisers, cleansers, non-medicated skin care, cosmetics creams, beauty lotions and so many more. However, with the selfies that have been taken by JLo in recent months, there’s anticipation for makeup to be included in the line too.

via. Marie Clare Australia


With years worth of work being taken on this brand and recent talks from Lopez online, wecan only anticipate that it will be launching soon, goddesses are pending..


Keep updated by following @stylecartel on socials!

Sep 13, 2020

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