An iconic sneaker silhouette X an inspirational singer & performer - the recipe for a huge launch!
This isn’t the first time beautiful Beyoncé has partnered up with sportswear brand Adidas, as her first collection with them (Ivy Park) was a massive success, and left shoppers clambering at the shelves for their very own little piece of her genius.
Beyoncé’s latest project with Adidas is at a pretty significant time, as it celebrates 50 years of the Adidas Superstar sneaker - an icon in it’s own right. This year, this particular silhouette has seen many collabs with celebrities such as Jonah Hill and Pharrell, but now it’s Queen Bey’s turn!
For this design, the Superstar has been turned into a platform style sneaker. The classic leather upper is here to stay, no changes to the style that is etched in the minds of any streetwear or sneaker lover, but it’s the midsole that adds dimension & a new vibe to the shoe, creating a platform.
Beyoncé’s creation is going to be available exclusively on the Adidas app, sign ups end September 18th, so be quick, don’t miss out on them - I think it’s something completely new, and a great addition to any sneaker collection!