Vans have always been the best at providing customizable and patterned shoes, but this new collaboration with the Museum of Modern Art has taken this reputation to the next level.
A New Take On Wearable Art
These ‘wearable art’ pieces are part of a new drop that includes sneakers, accessories and even apparel; these feature some of the MoMA’s most famous artworks. Vans have teamed up with Nordstorm’s flagship store in New York to create a one off pop-up shop, here you can purchase the new products and also view some of the artworks. The pop-up store itself is a sight to behold, with shoes and clothes draped accordingly around aesthetic displays, a trip to visit is a must do.
Van’s state ‘Sharing a passion for inspiring creative expression and individuality around the world, Vans and The Museum of Modern Art collaborate on a footwear and apparel collection highlighting works by celebrated artists from MoMA’s collection.’
Pick From Some Of The Best Artists
The artists featured in the collaboration include Edvard Munch, Claude Monet, Jackson Pollock, Vasily Kandinsky andSalvador Dali. Dali and Monet are heavily featured in this new range, with Monet’s ‘Water Lilies’ pastel waterscape on hoodies, caps and low tops. Similarly, Dali’s The Persistence of Memory is also used. The melting clocks are translated into t-shirts and shoes. Some products also feature MoMA branding, with the museum creating their own interpretation of Van’s iconic checkerboard shoe pattern.
Even children aren’t excluded from this exciting collaboration, as toddler and kid sized custom vans are up for sale.These feature pairs with mix and match colors ranging from yellow, blue, green and orange. Talk about creating a mini-me!
A MoMA executive stated, “MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression. We pursue a limited number of product collaborations, and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
To shop the collection online click here.