The Afro since the '60s has been a hairstyle that takes guts to wear for black women. It was a symbol of the black power movement and a statement more than a trend. Tuesday 15th September is World Afro Day the day now to celebrate the Crown that many dares to be different and rock.
World Afro Day
A movement towards positivity in the black and mixed-raced community with a focus on the Afro, World Afro Day is all about removing bias and making the Afro beautiful and accepted. Founded with inclusivity at its core, plsLONDON made the crucial decision to stock afro hair extensions from the get-go.
According to Brand Manager Amiyah Gyemi, this important and impactful decision 'wasn't just based on being black-owned, but us noticing that other hair extension brands fail to cater to type 3A-4c (Afro) hair. As someone with type 4c hair and a user of afro clip-ins, with these, I feel that I am embracing my hair as I am not changing its natural state but only adding volume.'
Born from the desire to diversify the hair industry, Black, female entrepreneur Rachael Nsofor and her daughters the plsLONDON team want to provide high-quality hair that's affordable and accessible for all hair types - from straight 1 inch all the way through to 4c textured tresses.
The Afro Not a Trend
The plsLONDON founders believe that the haircare market is lagging way behind beauty, and are looking to change the hair industry over the long term, and have fought to make inclusivity one of the main pillars of the brand.
Rachael comments, 'inclusivity within the hair market means creating a space where all women are catered for and where black women aren't penalised for having a different hair texture to that deemed normal by society, and then charged a premium because of it. You'll be hard-pressed to find shampoos, conditioners and styling products that cater to a diverse range of hair types on the shelves of big-name supermarkets and drugstores. You'll find it even more challenging to find extensions in hair textures that cater for those with curls, and coils at well-known retailers too'.
PlsLondon is proud to offer an option for every hair type, hair texture, hair need, ethnicity, background and person. With this ethos in mind, prices don't increase depending on hair texture at plsLONDON and women of all nationalities can shop 'under one roof'.plsLONDON Eight Piece Clip In Virgin Afro Hair (Coily) is available from plshair.co.uk. From £80 dependent on the required length.
So now you can had volume to your hair and still rock a natural African inspired look. Let's support Black-owned businesses, especially in the beauty industry. Let's take back our power and hair. I too am feeling trying and Afro and more wigs like Pam Grier because we are Bad MF.