Like most of us, the multi-hyphenate, ever name changing Diddy spent most of his lockdown locked into Instagram lives and on Zoom parties. But it seems like the music mogul has also been working on one special collaboration.
Started in 2017, the MATCHESFASHION Innovators program was created to support and shine a spotlight on emerging designers. Since its inception, the program has showcased young talent who are willing to have open dialogue and conversation, in a way more established brands fail to do; giving designers such as Matty Bovan & Claire Barrow the platform for their work to reach masses.
Still amidst the COVID-19 pandemic, this month saw London Fashion Week go mostly-digital. Although another feather in the virus's cap - yet another iconic event has had to be altered - it didn't stop the fashion force and this season was a true testament to designers and their teams who were able to connect with the indutry in a virtual way.
It is the last weekends of summer, and here in London, it usually is Notting Hill Carnival time. As you already know, it was cancelled because of the Covid19 pandemic. Yet this weekend we have brought the party to you. So let the party continue this Sunday Styles with a Carnival Vibez.