Harem London presented their last collection on Friday in a very creative way: they launched an interactive lookbook that you don’t want to miss! Viewers can play around with different clothes and colours and order their favourite outfits. London based sisters Dee and Begum Ozturk bring us high-quality, edgy streetwear pieces that not only are sustainable but handcrafted. Istanbul born designers produce contemporary, wearable clothes that combine heritage and future and feel great on the skin.
In a time when sustainability, eco-friendly and climate change must be the terms we care about, fashion insiders started to ask themselves how fashion could be original, affordable and aesthetically appealing while not damaging the planet. If the fashion industry is known for anything, that is annulling boundaries and making illusions become reality. While recycling stands for diminishing waste and keep using the same item over again, upcycling means re-using a pre-loved item in a different way than before while elevating its value and appeal. And what is fashion but the art of reinvention?